Who’s driving social media? Not the agencies

This is thin stuff. “There is increasing buzz around buzz.” Oh, come on. You guys need to realise that online identity in the form of a MySpace or Facebook profile is as much content as anything someone might ‘upload’. Furthermore, microblogging a la Twitter is the tip of the ice-burg. When ‘uploaders’ include those who are happy to blog in just 140 characters (many more than the blessed 8% I