Create and they will come

Does the UK’s creative sector actually know how to make sense of the opportunities the Internet provides? I asked myself this question while chairing a panel about the opportunities for SMEs in the brave new world of “Web 2.0” last night. It was an event by Cass Creatives and InSync. Cass Creatives is a joint initiative from Cass Business School’s Department of Management working with iKnowHow, while InSync is a