So, beer ads could be wrapped around shows aimed at single men. Clothes ads could be packaged up with episodes of Friends. Coke or McDonalds could wrap an interactive ad around a children

Cordiant in crisis after Allied pulls its account Cordiant Communications shares plunged 65pc to an all-time low yesterday after the crisis-hit advertising group revealed it had been sacked by one of its leading clients. Comment Admen are staring down the plug hole Orange chief executive beefs up team Orange, the mobile phone operator controlled by France Telecom, yesterday added to its increasingly international management team by appointing Sanjiv Ahuja chief